Taking advantage of interesting scenery of city streets while valuing opinions
The distinct feature of this series is the setting for where the interviews take place. Because these videos will investigate opinions of the general public, often anyone can qualify to share their views. We also know that setting up in a location relevant to the topic will also help contextualise the responses and opinions of the interviewees.
Targeting selected group of people
Our series may also target slightly more specific groups of people. For example, over 50s or Millennials. Additionally, interviews will often take place in locations relevant to the discussion topic. So for example, if the video was investigating people’s opinions towards public transport, the interviews may be more likely to take place at a bus travel agency.